Beachella was a public event created, coordinated, hosted, and promoted by Cindy Chou, founder & creative director of Svn Social. The event was held as a part of Fashion Industry Night at Panama Joe's Grill & Cantina in Long Beach, CA on April 9th, 2018. Some highlights of the night included a fashion show, pop-up shops, and hourly giveaways. In addition, this event was sponsored by Boxed Water.